03/28/2026
This week we tracked performance across the fleet.
Not impressions.
Not “busy dispatch”.
Real numbers.
Top 5 trucks:
#6960 — $18,050
#8136 — $13,450
#3301 — $12,600
#2516 — $12,250
#6339 — $11,410
Same week.
Same market.
But very different results.
And that’s the part most people don’t understand.
Because most fleets believe:
“If we add more trucks — we’ll make more money.”
But that’s not how it works.
If your system is weak,
more trucks just multiply your problems.
What actually creates results:
• lane selection
• timing
• RPM control
• minimizing dead miles
• weekly planning
The top truck this week didn’t get lucky.
It was planned.
Every move was intentional.
Every mile had a purpose.
While other trucks:
sat longer
ran weaker lanes
or moved without strategy
That’s where the gap happens.
Not in the market.
In the decisions.
If you’re not tracking:
gross per truck
RPM
performance weekly
you’re not optimizing.
You’re guessing.
And guessing is expensive in this business.
We track every truck every week.
That’s how we know what’s working —
and what needs to be fixed immediately.
Most fleets never see these numbers
because they don’t have visibility.
truckingbusiness fleetmanagement dispatchlife