08/02/2024
In a world of digital media and AI, we still believe in doing things the old fashioned way! Print it and put it in a book!
Every business needs systems to operate well. As a trucking company we must make sure we comply with DOT regulations, the rules of the road, basic and advanced truck and trailer maintenance, as well as employee guidelines, payroll requirements and don’t forget the IRS!
Our communications systems are no different! We need guidelines on font systems, color pallets, the do’s and don’ts of design and what the overall look and feel of the visual and corporate identity should be. We also need processes for the brand itself and how to communicate about it. Examples of this are the vision and mission statements, purpose and goals of the business, and the values and heritage of the brand.
We are proud of the system we have created, we hope it helps our customers connect easily with us online and communicates the deep roots of blue collar business and customer service that we have in Kansas City.