09/09/2026
According to data from the Energy Information Administration, a gallon of diesel in July 2008 was $4.76.
In order to understand that in context, a gallon of diesel would have to be $7.23 today to be an equal comparison. You must adjust the number for inflation.
Inflation is a monetary principle. If you don’t understand that, you need to start learning what it is (and what causes it).
2008 was a fascinating time. Owner operators were struggling and there was no fuel surcharge to speak of. They started innovating.
Low rolling resistance tires
Direct drive transmissions
Thinner oil
Bypass oil filtration
APU’s
Aerodynamic modifications on tractor and trailer
They did it on their own. They didn’t wait for the market to adjust. They took 1999-2007 model tractors and made them INCREDIBLY efficient. Many saw 2-3 MPG gains.
They RESPONDED. They didn’t react.
We are still benefiting from that innovation today.
Stop being distracted and get to innovating.