10/22/2026
News Flash!!!.....No one likes cold calling OR cold emailing...but phone and email are an important part of your marketing strategy. Here's why:
When you do BOTH, a potential prospect has multiple points of contact with you in a variety of ways to help build that “know, like, trust” factor.
No one likes cold calling, but it is a muscle to build over time. Choose how much time you will devote to cold calling and which days you will do so. You may focus on an amount of time or a number of calls. Find what works best for you. Then, when you are cold calling, try working in 30-minute chunks. Get up, stretch, regroup, and go again.
Email marketing can feel less personal. When writing cold emails, mass generic emails don't work. Be sure your emails are personalized, conversational, focused on one main idea, short and easy to read, and end with a clear call to action.
Here's the good part ➡️ Email and phone work well TOGETHER.
So the work you do with one builds upon the work you do for the other, making it more effective to nurture leads into long-term clients.
If you're looking for support with either, our blog is loaded with effective strategies. You might want to start with our Marketing Guide 👇👇
https://kopflogisticsgroup.com/2026/09/grow-your-freight-book-ultimate-freight-agent-marketing-guide
