10/18/2023
The logistics industry cannot be about winning business just to "win" business.
When Sarah Feeney and Travis Vedral were discussing communication between shippers and carriers in their episode of Future-Ready Freight, it struck a cord with our team. Historically, the logistics industry has been driven by a mindset of winning business at any cost. However, just because a carrier can service a shipper doesn't mean they should. Sometimes network compatibility, experience, service standards, technology needs (the list goes on and on) just don't align. This is why it's crucial for carriers to be honest about their capabilities, and for shippers to clearly outline their needs and expectations from the beginning. By embracing clear communication, the players in our industry can move beyond the "win at all costs" mentality and stay focused on building stronger, more efficient, and sustainable supply chains.
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