ASAP Taxis

ASAP Taxis ASAP taxis is a locally owned and operated business run by a proud born-and-bred Islander. Please ask at the time of booking. We also accept card payments.
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Dedicated to delivering the best and most efficient service, backed by decades of experience serving both Island residents and visitors alike. ASAP taxis is a small independent fixed price private hire and 8 seat metered taxi minibus service operating in East Cowes (PO32) Isle of Wight and also supplying taxis to all of the surrounding nearby areas of Whippingham and the nearby area of Wootton. We

supply 1 to 4 seat fixed price estate cars and 1 - 8 seat taxi minibuses which are also dog friendly (Please always check for vehicle availability). For larger groups we can supply additional vehicles depending on the size of your group. We will supply you with not only a local service but also take you to anywhere in the UK including hospitals, airports, seaports or any other destination you choose. All of our mainland UK journeys are fixed price travel so you know exactly how much you are paying before you even leave so no nasty surprises at the end of the journey. We are based next to the Red Funnel ferry terminal in Dover Road East Cowes. If you call us from Southampton when you board your ferry then we can be there to meet you once your ferry arrives. All of the fares and prices that we charge for the 8 seat taxi minibuses are based on the Isle of Wight Councils metered tariff, updated on the 1st June 2022, although some fares are discounted and deals are available. The 4 seater private hire can also be fixed price so the the fare you will know before you go. You can pay in the taxi by Cash, Visa, Mastercard or Contactless. No additional fees or surcharges. Please visit our website to find out more..

Know the difference, UK wide...
16/02/2026

Know the difference, UK wide...

A New Chapter for ASAP TaxisAfter 31 years of owning and driving for ASAP Taxis, serving the East Cowes community for ov...
09/02/2026

A New Chapter for ASAP Taxis

After 31 years of owning and driving for ASAP Taxis, serving the East Cowes community for over 14 of those years, I have decided to officially semi-retire on my 66th birthday, mid March 2026.

It has been a true privilege to be part of your journeys for over three decades. To my long-term customers: thank you for your loyalty, your stories, and your trust.

I’m not hanging up the keys entirely just yet! I’ll be moving to semi-retired hours to spend more time with my partner and her family. Please check our updated hours, which I will publish at the end of this month.

Thank you for everything, Shaun.

A very early cold and snowy trip to Heathrow this morning. But, the mission was accomplished and the passengers are now ...
06/01/2026

A very early cold and snowy trip to Heathrow this morning. But, the mission was accomplished and the passengers are now back on the island, snug and warm 👍🙂

This is posted just to clear things up, as I am often asked the question...
04/01/2026

This is posted just to clear things up, as I am often asked the question...

‼️UNDERSTANDING THE DIFFERENCE BETWEEN A PRIVATE HIRE AND A HACKNEY CARRIAGE LICENCE - in England & Wales

We are seeing an increasing number of private hire drivers breaking their licensing conditions by:
▪️sitting on taxi ranks
▪️plying for hire
▪️asking within whatsapp groups can they offer a price for a job

‼️This may be new drivers who are making mistakes as they are confused or unaware of what all the licensing conditions mean OR it may be drivers intentionally breaking the rules because they just don’t care - let’s hope it’s the former.

David Lawrie , Director of the National Private Hire and Taxi Association ( NPHTA) clearly explains the difference below.

There are two very different licence types - private hire and hackney carriage - whilst BOTH transport the public for hire and reward, the law restricts how they work in a regulated way.

‼️PRIVATE HIRE:
▪️According to licensing rules these are NOT taxis
▪️PHVs do not need to have a taximeter installed
▪️CANNOT make use of taxi ranks - anywhere
▪️CANNOT ply for hire - anywhere
▪️CANNOT have a top light
▪️CANNOT accept their own bookings or offer quotes
▪️CANNOT pick up jobs that are not pre-booked
▪️MUST ONLY receive jobs from a private hire operator that is licensed by the same council that issued their private hire badge and plates - triple lock rule
▪️Their fares are set by the private hire operator
▪️Are ONLY exempt from wearing a seatbelt whilst actively carrying passengers

‼️HACKNEY CARRIAGE:
▪️According to licensing rules these ARE taxis
▪️Hackney Carriage vehicles are fitted with a taximeter to calculate the fare according to distance travelled
▪️CAN sit on a "taxi rank” within their licensing or ‘controlled’ district to wait for the the next passing customer
▪️CAN be flagged down whilst they are within their licensing or ‘controlled’ district by any member of the public when they are passing without passengers on board
▪️CAN accept their own bookings from any source including any licensed taxi or private hire operator
▪️MUST have a top light
▪️MUST have a taximeter fitted that is calibrated to the council set tariffs
▪️Their fares are regulated by the licensing authority that issues their licence
▪️Are NOT subject to the triple lock rule
▪️Are EXEMPT from wearing a seatbelt at all times when on duty - including travelling to a pick up a fare

‼️DUAL BADGE
▪️A driver can have a dual badge - both hackney and private hire BUT the vehicle CANNOT be dual plated
▪️So If driving a hackney carriage (taxi) you can make use of ranks etc and act as a taxi driver
▪️But if driving a private hire vehicle you cannot

‼️TAXI RANKS:
These are legally adopted and are the lawful waiting place for taxis. They are ONLY to be used by hackney carriage taxis and are paid for out of hackney carriage licence fees NOT from private hire licence fees.

‼️PRIVATE HIRE DRIVERS CAUGHT SITTING ON RANKS:
▪️you risk being accused of plying for hire
▪️you could be fined
▪️you could get points from your licensing authority
▪️you could also have your private hire licence suspended or revoked

‼️PRIVATE HIRE DRIVERS CAUGHT PLYING FOR HIRE:
⚠️ IF you ply for hire - you, your vehicle and your passengers are NOT INSURED ⚠️
▪️you will be prosecuted in court for unlawful plying for hire and for no insurance - as your private hire insurance does not cover you acting as a taxi - big fines, court costs and points on your driving licence
▪️you could also have your private hire licence suspended or revoked

‼️BE WARNED:
Breaking your licensing conditions is serious and has consequences - Please stick to the rules ... Don't take the risk, it simply isn't worth it….

fans

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16/12/2025

Passengers are reminded to arrive at the airport two hours before a European flight and three hours before a long haul flight.

We ask passengers not to arrive earlier than these times as this may cause unnecessary congestion in the airport.

FAQs: Heathrow.com/FAQ

Well, it's still there if anyone wants to go and bring it back! Anyone? 😉👍
11/11/2025

Well, it's still there if anyone wants to go and bring it back! Anyone? 😉👍

The website is now accessibility friendly on mobile, tablet & desktop. Just tap the icon on the bottom left hand side of...
10/08/2025

The website is now accessibility friendly on mobile, tablet & desktop. Just tap the icon on the bottom left hand side of the screen.
Online accessibility made simple...

Please sign and share this. Every signature and share will help. Thank you.
10/06/2025

Please sign and share this. Every signature and share will help. Thank you.

We're fighting a huge funding cut. Help us save our hospice.

Sign the petition here: https://ow.ly/5InT50W6slt

Plus, write to your MP, Healthwatch Isle of Wight and Hampshire and Isle of Wight ICB. Thank you.

Seems so long ago now, it isn't, it just seems that way.
19/05/2025

Seems so long ago now, it isn't, it just seems that way.

Just a reminder that I accept all debit/credit cards and contactless payment methods. I can also take payments in advanc...
10/05/2025

Just a reminder that I accept all debit/credit cards and contactless payment methods. I can also take payments in advance by using cardholder not present.

Holed up at Cobham Services while awaiting a 4:45am arrival at Gatwick. No boat from the island to get me there at a rea...
07/05/2025

Holed up at Cobham Services while awaiting a 4:45am arrival at Gatwick. No boat from the island to get me there at a reasonable time. Never mind, hopefully home soon 🙂⛴️

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East Cowes

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