Fresh Connection

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België
Antwerp
Fresh Connection

Fresh Connection is an expert in logistics and coldstorage for perishables. We guarantee a worry-

27/05/2026

Why are bananas cooled during transport, but not in the supermarket?

It might seem strange. During transport and storage, bananas are kept at carefully controlled temperatures, yet in supermarkets they are no longer refrigerated, and at home bananas are best kept out of the fridge, as low temperatures can negatively affect their quality.

So, why is that?

Bananas travel thousands of kilometres before reaching Europe, and that journey takes time. During transport, cooling helps slow down the ripening process and keeps the fruit fresh. Without temperature control, bananas would arrive overripe long before reaching the shelves.

At the same time, bananas are sensitive products. If temperatures drop too low, quality can quickly be affected. That’s why maintaining the right temperature throughout the cold chain is essential.

On top of that, bananas are transported in specialised bags, helping to preserve freshness and carefully control ripening during the journey.

22/05/2026

The end of his internship!

Yesterday, Yassir completed his final day at our customs department.

We hope you learned a lot during your internship and feel well prepared to complete your studies.

Thank you for your hard work, Yassir, and we wish you the very best of luck in your future endeavors!

20/05/2026

It’s celebration week at Fresh Connection!

Yesterday, we also celebrated Damian, one of our cold store team members.

We hope you had a wonderful birthday, Damian, and enjoy your little gift!

19/05/2026

Triple the celebration at Fresh Connection!

At our cold store, both Karolina and Sven celebrated their birthdays, while Caroline from our accounting team joined the celebrations.

To start the week on a festive note, we surprised them with a little gift.

We hope you all had a wonderful birthday!

13/05/2026

Safe hands!

Food safety is naturally a top priority in our warehouse. But beyond that, fiscal and administrative compliance are just as important.

Thanks to our certifications and in-house expertise, we ensure that your document flow is fully compliant with all regulatory requirements.

From customs formalities to administrative processing, our team at the main office handles your paperwork meticulously from A to Z.

We take care of the complexity behind the scenes, so our clients can focus on their business. It’s all part of our 360° approach.

05/05/2026

We started the week with a celebration in our accounting team!

Last week was Marija’s birthday, and we kicked off the week by surprising her with a little gift.

We hope you had a wonderful day, Marija!

30/04/2026

Our warehouse in full action!

Over the past year, we’ve seen our warehouse expansion grow from the ground up.

Earlier this month, the new facility became fully operational!

Take a look inside and discover some of the latest technologies, such as our automatic gate system and push-back racking system.

24/04/2026

Meet Steve, our new Managing Director for Fresh Connection Cold Store.

As we continue to prepare for the future, we have implemented several changes to our organisational structure.

Steve has joined Fresh Connection to lead our recently expanded warehouse in Meer.

This new structure allows our founder, Wouter, to take a broader, strategic view of the company, while each location (Antwerp, Meer and Barendrecht) is led by its own Managing Director.

With this step, we strengthen our organisation and position ourselves for further growth.

15/04/2026

Today is !

On this day, we not only celebrate this delicious fruit, but also the people who make it possible for us to enjoy it.

From farmers to retailers, and of course logistics partners like us, many hands are involved in the journey of bananas.

We’re proud to play our part in building a more sustainable supply chain and contributing to fair conditions for everyone involved.

10/04/2026

Every minute counts.

In the cold chain, products go through multiple steps. Even a small delay can impact the entire process.

At Fresh Connection, we take a helicopter view and closely monitor your goods throughout the journey. Our teams in Antwerp, Meer and Rotterdam work closely together, combining in-house expertise with a strong sense of collaboration.

By playing to each other’s strengths, we ensure a smooth and efficient flow at every stage.

Combine dedicated people with decades of experience and a strong drive, and you get a team that goes the extra mile for its clients.

03/04/2026

Organic food continues to gain ground!

Organic farming and consumption keep growing across Europe. In 2024, the number of organic producers in the EU increased by around 1%, while the retail market grew by 5%, reaching nearly €49.5 billion.

This makes the EU the second-largest organic market in the world, just behind the United States.

Across Europe, several countries are leading the way in organic farming. Countries like Liechtenstein (43.5%) Austria (27.2%) and Estonia (22.5%) have some of the highest shares of organic farmland, showing a strong commitment.

On the consumer side, markets such as Switzerland stand out, with high spending on organic products per capita (€ 481 euro) and a strong share of organic products in retail (12.3%).

Organic is no longer a niche, it’s a growing part of the food supply chain, and a trend that is here to stay.

Source: IFOAM Organics Europe

Adres

Noorderlaan 104F
Antwerp
2030

Website

http://www.freshconnection.be/

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