Elite

01/04/2026

😀 ELITE PRIVATE HIRE MAKES A SPLASH £10MILLION INVESTMENT IN LUXURY RIVER TAXIS TO TRANSFORM MERSEY TRAVEL!

In a move that’s set to turn the tide on Merseyside commuting, Elite Private Hire has announced a groundbreaking £10 million investment in a fleet of state-of-the-art river taxis.

Forget gridlock on the M53 or fighting for a spot on the Mersey Ferry – these sleek, electric-powered vessels will zip passengers up and down the River Mersey, from Crosby’s iconic beach right through to Garston, into Ellesmere Port via the Manchester Ship Canal, and all the way round the Wirral peninsula to West Kirby’s marine lake.

“This isn’t just transport – it’s a lifestyle upgrade on water,” said Elite Private Hire CEO, Paul Newbery, in an exclusive interview.

“Imagine hailing your private river cab from the Iron Men at Crosby, sipping a complimentary flat white while gliding past the Liverpool skyline, then docking in Garston for a quick hop to the airport. Or why not extend your journey round to West Kirby for fish and chips with a sea view? No more traffic jams – just wave after wave of pure luxury!”

The new Elite River Taxis: Think black cab meets luxury water taxi – complete with leather seats, powerful Wi-Fi, and captains who know every bend of the Mersey.

The Route That’ll Have Merseyside Buzzing

The new service, dubbed Elite Mersey Flow, promises seamless connections across the region:
◾️Crosby to Liverpool Waterfront: Start your day with a scenic glide past Antony Gormley’s famous Iron Men statues, dodging the occasional curious seal.
◾️ Down to Garston: Quick 20-minute hop south, perfect for dockside business or a cheeky pie run.
◾️Ellesmere Port Loop: Via the historic Manchester Ship Canal – because who doesn’t want their morning commute to feel like a mini-cruise?
◾️All the Way Round to West Kirby: The grand finale! A breathtaking coastal sweep around the Wirral, arriving at the famous marine lake just in time for sunset paddles or a stroll along the promenade.

Early bird bookings open today via the Elite app, with introductory fares starting at just £9.99 (tide-dependent). VIP packages include chilled Prosecco, Mersey-themed playlists, and a free “I Survived the Mersey Round Trip” sticker.

West Kirby Marine Lake: Your luxurious endpoint. Arrive like a boss, ready for ice cream and zero parking stress.

Eco-Friendly, Tech-Savvy, and 100% Scouse

Each vessel is fully electric, zero-emission, and fitted with AI voice assistants that chat in proper Scouse (“Alright la? Where to – Garston or the Port?”).

Safety features include automatic tide sensors and emergency biscuit dispensers. Elite promises the service will cut road congestion by 30% and boost local tourism by “loads.”

Local reactions have been overwhelmingly positive.
“About time someone sorted the river properly – I’m sick of the bus!” said one excited Wirral resident. Merseyside Mayor Steve Rotheram reportedly called it “a tidal wave of innovation.”

Book now at 0151 601 41 45 – but hurry, spots are filling faster than the tide at New Brighton!

🤣 Story supplied By Grok News Desk ...April 1st 2026 🤣

23/02/2026

18/02/2026

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25/12/2025

Wishing all of our customers a very merry Christmas.

We are also hoping that all of our partners are having a wonderful time.

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19/12/2025

If you want to travel in style but don't want to harm the planet and do your bit then electric is the way forwards.

Not only are our new Executive Vehicles Electric they are also sleek and stylish and new!

Enquire today about travelling green and in style. [email protected]

11/12/2025

01/07/2025

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29/05/2025

* * * Breaking news * * *

download our app - http://icab.bi/EliteLiverpool

You can use this app up and down the country. You don't need to worry about finding another app - our partner fleets will look after you

Book a taxi online with Elite Liverpool, Or download the Elite Liverpool free App for iPhone IOS and Android.

19/11/2024

Here with our friends from A2B Garstang. Taxi Summit awards 2024.

Great to see so many friends. All of us together celebrating the best in the industry.

We are all winners. A community of firms, suppliers and software companies.